This clever little gizmo is by Elevation Lab, an industrial design firm that evolved into a brand, following a wildly successful iPhone dock they designed and Kickstarted in 2012. Today the company designs and sells both desk accessories and Apple accessories.

Called QuickDraw, it adheres to the underside of your desk, keeping your charging cable tidily out of the way. A quick-release mechanism holds the cable in place, and a spring-loaded clip allows you to reel more or less cable, as needed.

I’m a lapsed industrial designer. I was born in NYC and figured I’d die there, but a few years ago I abandoned New York to live on a farm in the countryside with my wife. We have six dogs.

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